“Feeling fear was the driver to push on and succeed”

In the first interview we heard about how Life Media UK got started to become the success it is today, as well as its challenges and its highlights. In part 2 of our series with Sunjay, he tells us about the experiences he has had with Life Media UK during its growth. Life Media UK is a successful video production company from Bristol, which specialises in promotional films, live events, adverts, video blogs and documentaries.

Part 2 The experience so far

Sunjay and his business partner Will began Life Media UK during the recession, so the only way was up! During the financial downturn Sunjay believes businesses were scared to spend and marketing was pushed to the back of the queue. But as the market picked up, businesses now seem to have the working capital to invest in themselves again and here’s what Sunjay has to say.

What is the most fun job you have done?

All of our jobs are exciting in their own way. But we love working with people who have a real passion for what they do! I think one of our favourite examples is Jay Wells. When we met Jay in 2012 he was a full time plasterer who was looking to get in to the magic scene. Over the next few years we helped him showcase his skills in various films and watched him grow as a brand. All he wanted was to get out of plastering so he could do a job he actually loved and spend more time with his family. And now he does! For us to be a part of that journey was just fantastic.

What is your proudest moment with the business so far?

We have just completed our latest documentary called 55 Barbarians. It was to help raise awareness for the Jessie May Trust and Children’s Hospice South West. We followed a group of guys from all walks of life who trained up for ten weeks to play a large rugby match, raising money for the charities. We followed the guys on their journey, visited the charities and visited the Tutton family who receive help for their terminally ill daughter Sophie. We interviewed Sophie’s mum, Faith. She welcomed us into her home to film and spoke to us quite personally about her experiences. Once the film was finished she said she was absolutely in love with it and couldn’t thank us enough. For both Will and I, that was an incredibly proud and humbling moment.

The documentary will be featured on the Made in Bristol TV channel so keep an eye out!

Have there been any crisis moments?

There was a point when I couldn’t see how we we’re going to break the plateau and how we could ever make enough money to make the business viable for both Will and I. I actually went out and applied for jobs; I got 2 interviews within a week and was offered both jobs. Both jobs had a starting salary of £24K and both had great career prospects. I sat in our office on the phone as the lovely lady offered me the job and I just said, ‘I’m really sorry but I’ve changed my mind’. It was completely last minute. Up until that point, I felt that my time at Life Media UK had come to an end and I was so sure that I wanted to leave. But I just felt that if I quit now, then all the hard work I put in, was for nothing. I couldn’t do that, I couldn’t leave. Thankfully, we broke the plateau and we are now in our most successful year to date.

Feeling that fear was actually the driver to push on.

Do you enjoy your job?

I love my job. If I didn’t, I honestly couldn’t do it. It’s tough to keep overcoming the constant challenges but we meet so many great people and get to experience so many incredible things that I wouldn’t want to do anything else. Working for yourself also provides a great sense of ownership and pride for your work.

We get credit for everything we do and we know we only have ourselves to blame if we don’t perform. I think that’s really exciting.

Watch out for Part 3 of our Life Media UK blog series, where Sunjay gives his real experience advice to budding entrepreneurs!

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